A word or phrase meaning the same or almost same as another word in the same language.
There’s a design language at Synonym that is translated through the garments we make. It’s a creative play, a celebration of human emotions. Experiences dating back to childhood to the present moment trigger thoughts that constantly travel the mind. These thoughts inspire us to create garments having distinct identities that speak the language of Synonym.
Started in 2019 by Shilpi Agrawal Golchha, a National Institute of Fashion Technology graduate, the aim was to handcraft luxury and comfortable fusion clothing using timeless fabrics, hand embroideries and fine details. Working in fashion for several years under known Indian labels, helped Shilpi to hone her skills and gain an insight of the industry. Keeping mindful usage of resources and good working conditions a priority, Synonym was officially born rooted with a unique design sensibility.
At Synonym, we try to minimize wastage at every stage of production focussing on reimagined designs using fabric manipulation, crafting silhouettes that require minimum cutting of the fabric and using left over fabrics and cords in an innovative manner. Having a contemporary approach bound by an Indian soul, the brand believes in making quality products that are simple to look at, yet are too complicated in their essence. Each element is thoughtful and adds meaning to the garments that tell a story and form an experience for the wearer.
